Wednesday, September 19, 2007

AD World- My Biggest Fascination

Ads...be it on tv...on radio or hoardings.... posters...ads in any form have attracted my attention for more than 5 years...ever since i was out of hostel in inter n took up engg in hyd....i have been glued up to tv...not for serials....but for the ads that pop up in between...there has been a shift of ads from information oriented to touching our emotional conscience....few of my fav ads which i can never forget over years....
1. The Surf Excel "Daag Achha Hai" ads.... the most amazing of ideas one can ever imagine.... stained clothes are a mess and advertising a product for the same is much of a pain in the @#$.... I have grown up seeing washing powder Nirma all my life...never expected ad world to take such exciting and innovative ways of launching n promoting products..... A stain is a pain and the whole idea of stains is a negative aspect....and then suddenly there comes a product.... shows tht stains are gud!!.... the negative aspect of stains is all lost now...its a whole new positive perspective for the viewers!!.... "Agar Daag se kuch Achha hota hai toh Daag Achha Hai!!"..... woah!!... one of teh smartest ad of all times....when u cud drive the sense that staining ur clothes isint so bad after all with so much gud happening with it and we anyway have our product to wash it....why fear!!.... We have been using surf excel anyway at home...but even otherwise I would have ensured we bout surf excel from then on :D.... I hope to meet teh maker of that ad some day.....

the two ads with kids around drive teh point strongly coz kids spread a charm n innocence in whatever they do... the sorry cheptunnadu ad or the fight between two kids...both are equally gud....teh catching the wool for grandma is lil dull ad toh...compared with the other two....

2. Nescafe ad with extraordinary visual backdrops and a wonderful humming tune with gud lyrics....
"Open your eyes and open your mind....
open your heart dont stay behind.... Nescafe"

3. The johnson and johnson ad with a mother feeling her child's hand and worrying about teh child.... I love the song too much toh....
"Entoh sunnitam neevu...emanalika neetoh....
Ghabaraga undi manassu... porabatemaina aiethey"

4. The recent Pepsi ad featuring sharuk n john.... teh concept is just cool but the effect of two stars drives across teh point much more strongly....

5. And like teh himesh reshmiyya effect.... teh effect means u can hate and detest it...but u cant hide from it!!.... the Nirma ad which has trasormed itself over years.... i rem both the songs...penning it down....
Old:
Washing powder nirma.... deeni nuraga chesenu maya jalam... cant rem teh lyrics tht follow...
Latest:
Rekha Seema jaya aur Sushma sab ki pasand naya nirma.... washing powder nirma.....

6. The HCL ad where the car owner is made a fool reminds me of so many ppl who are exactly like him :D.... It s a gud ad according to me for it blends humour with some good facts about teh company....point driven across since ppl love humour in ads!!....

7. the master card with a son taking his parents around the city..... watching ur parents become children again...priceless.... for everything else there is master card :D....

8. The naukri.com ads...the Hari Sadu ad and the washroom ad...both are cool and u just smile when u see them.....

I am sure i missed many ads that i actually smiled n enjoyed all thru when i saw them...will keep updating when n while i see them....
I am one person at home who waits for ads all teh time..while my family gets pissed when ads turn up too frequently...im the one enjoys every bit of teh ads and classify them as gud better best... cud have been better.... worst...why did they make this ad....he he he... keep watching i have much more to tell abt ads for its my big time interest and i love teh way ppl drive home their points in the most innovative n sometimes in teh most cliched way....

"Its Raining Ads.... Alleluyaa Its Raining Ads"

1 comment:

chandu said...

hey.. even i do enjoy ads a lot. i get frustrated wit ppl who change the channel wen ads come on tv. there's lotta creativity in em. lets us knw how ppl think to market their product. n y dnt u mention abt the friction between pepsi n coco cola ads? esp sprite ads... they always make fun of pepsi ads.